一句话卖点
握得稳，刷得匀，盖得住，立邦大滚刷快又省。
FABE
 特性（Feature） |
优势（Advantage） | 价值（Benefit） | 证据（Evidence） |
| 单手可握 | 操作轻便省力 | 大面积或长时间施工更轻松 |
[单手好握易挤出]
|
| 单手可握 | 操作轻便省力 | 大面积或长时间施工更轻松 | |
| 软管材质 | 漆膜易挤出 | 操作简单 | |
| 遮盖力强 | 轻松覆盖污渍和旧漆 | 节省涂料用量，减少施工次数 | |
| 滚头细腻 | 漆膜均匀无刷痕 | 墙面效果平整光滑 | |
| 双倍0级防霉 | 抑制霉菌滋生 | 墙面长期洁净，适合潮湿环境 | 详见检测报告_lianjiexcxcxsds |
| Ⅰ级抗菌 | 减少细菌附着 | 提升居家健康，更环保 | 详见检测报告_lianjiexcxcxsds |
| 耐擦洗≥6000次 | 抗污渍易清洁 | 墙面持久如新，减少维护成本 | 详见检测报告_lianjiexcxcxsds |
| 净味环保 | 低气味，无有害挥发物 | 即刷即住，安全无忧 | 详见检测报告_lianjiexcxcxsds |
| 抗流挂 | 垂直面施工不滴落 | 提高施工效率，减少浪费 | 详见检测报告_lianjiexcxcxsds |
| 2h速干 | 缩短等待时间 | 快速完成补漆或二次涂刷 | 详见检测报告_lianjiexcxcxsds |
金句
立邦漆品质修补专家！
强价值卖点
单手可握易挤出的墙面焕新大滚刷
常规产品卖点
双倍0级防霉、I级抗菌、≥6000次耐擦洗
产品其他卖点
净味环保、遮盖力强、抗流挂、2h速干
新增产品卖点
滚头替换装加价购
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